Endless Winning Advisory

Hey [Name], you said ABC Company, right?

Client confirms

Cool, this is Troy with Endless Winning. I want to make a 10-second deal with you, but I would not ruin your day if I told you this is a cold call, would I?

Client reacts

Awesome. It is real simple: give me 10 seconds to let you know why I am calling, and we can figure out if it is worth chatting.

If it is not, I will take you off my call list.

You have 10 seconds real quick?

Client gives time

Awesome. We work with home service businesses, or ABC types of businesses, typically between $150,000 a year and $1.5 million a month, and we help enhance the finance side of their business.

Almost every business owner has QuickBooks or some kind of bookkeeping software, and that is great. It shows them how money was spent.

They have a CPA, and maybe they file taxes once a year. Cool.

The problem is that businesses need a windshield to drive forward that is bigger than their rearview mirror, which shows them where their money has been.

Just to wrap up, that is what we help owners with: giving them a strategic projection of how their next 6 to 12 months could go financially so they can have accelerated balanced growth.

That could mean:

• Having more control over cash flow and plugging holes in the ship.
• Getting more confident about your ROI on marketing, hiring, or equipment decisions.
• Getting relief from the week-to-week and month-to-month finance work.

Pause and let them respond

Awesome, man. Hey, the toughest part about my job, just as we wrap up here, is that everybody loves the idea of this.

I mean, who is going to say no to basically having a crystal ball for their cash-flow projections, knowing they are minimizing tax liability, and having all the peace of mind that comes with it?

Just to protect both of our schedules, this can help both of us be more effective on our call tomorrow.

Can we use 45 seconds to prepare you for the call tomorrow?

Client says yes